Knockouts and Knockouts Haircuts for Men are the trade names of a privately held American salon chain (international as of early 2011), Knockouts LLC, based in Irving, Texas. Knockouts are full-service grooming salons with a boxing (and mixed martial arts) theme targeting men.[1] The salons have a gym/warehouse-like decor with faux boxing ring posts and ropes and a brick wall helping to define the space, as well as boxing photos and memorabilia on the walls. There are flat-screen televisions at each grooming station and in the waiting area.[2]
Knockouts employs an all-female staff.[3] The services include haircuts, hair coloring, waxing, manicures, pedicures, and six types of massage therapy. Knockouts salons provide a free beverage to customers while they wait, including water, sports drinks and beer (where legally permitted).[4] Knockouts has sold over 500 franchised salons in 29 states.