Kinder is a brand of chocolate bar produced by Italian multinational confectionery company Ferrero SpA.
History
In Alba, Italy, in 1968, Michele Ferrero,[1] proposed to market a product that was palatable to children (with chocolate) and at the same time reassuring to mothers (with milk), thus the slogan "+ milk (latte) – cocoa (cacao)" shown on the package. In 1968, Kinder Chocolate, a milk chocolate with a milky filling, was introduced to the German and Italian markets. The word "Kinder", used as a universal brand, is German for "children". The product gained commercial success, and was later sold in other European countries.[2] The face of a child is depicted (first by Günter Euringer, then by Matteo Farneti) on the right side of Kinder Chocolate bar packages to suggest to buyers the idea of a product for children.[3][4][5]