Kid Cuisine is a brand of packaged frozen meals first sold in April 1989[1] and marketed by Conagra Foods.[2] Described as a "frozen food version of a Happy Meal",[3] the product is marketed towards children, while assuring parents of nutritional benefits. The mascot of the brand is a penguin named K.C. (short for "Kid Cuisine"), while the former was a different penguin named B.J. and a polar bear named "The Chef".[4]
Nutrition and marketing techniques
Kid Cuisine is what its own marketing agency in the 1990s and 2000s described as a "kid-driven request item", that is, children would ask their parents to buy these items. Advertisements for Kid Cuisine were consciously aimed at the child, which was urged to request their mothers or parental guardians to buy these items, especially in the upper range of the 3-10 year old range the brand aimed at.