PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets[2] in Indonesia, Malaysia and the Philippines. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono.[1] In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.[1]
An outlet is operated either by a franchisee or by the corporation itself.[3] It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets.