Corporate and social responsibility
The Kcell JSC has been implementing social projects for 17 years. The company is a member of the United Nations Global Compact and implements social projects upon the following directions: Within 10 years, the company implemented charitable SMS projects in which any subscriber of the company can participate.
The project “Breath life” of the Ayala Private Charity Foundation was directed at fund raising in order to purchase medical equipment for the children's intensive therapy units of hospitals and birth centers of Kazakhstan. Short number – 9962.[14]
The project “Helping hand” of the Shugyla Public Fund is organized for social assistance to low-income families, children who were left without parental care, lonely elderly people and disabled people all over Kazakhstan. Short number – 9191.[15]
The project “Give children life” of the Mercy Volunteer Society Public Fund – fund raising for conduction of operations outside Kazakhstan for children who are not able to receive assistance from Kazakhstan doctors. Short number – 9099.
The project "We will win autism!" of the Mercy Volunteer Society Public Fund – for social adaptation of children who were diagnosed with autism. Short number – 6486.
Besides, short number 9777 of the Red Crescent Society of the Republic of Kazakhstan Public Association, which aimed to rendering the charitable assistance to low-income families and citizens affected by natural and man-made disasters and other emergencies in the territory of the Republic of Kazakhstan, as well as for other events in accordance with the Company's charter.
For more than 10 years the Kcell company has been a general partner of the Special Olympics Kazakhstan Public Association and annually sponsors conduction of the Camp Shriver sports and health camp for children with intellectual disabilities. In summer of 2017, 70 children took part in the camp.[16]
Also, the company has been a committed partner of the TED x Almaty conference for 7 years.[17]
Education for all – this is the main priority during implementation of the corporate social responsibility strategy. For achievement of this goal the company launched the first in Kazakhstan massive open online course with free online-courses in IT, business and telecommunications, openu.kz, from the best professors of leading universities in Kazakhstan such as Kazakh British Technical University, AlmaU, SDU, Satpayev KazNRTU and Institute of Mathematics and Mathematical Modeling.[18]
Kcell has implemented the project on digital mobile literacy “Digital Life” for three years. 230 free master classes on such themes as mobile media, mobile security, mobile education, mobile state, mobile business, as well as the course for involvement of older population in the digital communication “Atashki, apashki and smartphone” were conducted within this project.[19]
Free mobile application “Situational Kazakh” was launched for everyone wishing to learn Kazakh language with the support of the company.[20]
And free mobile application “The Great Silk Way” helps to take a historical walk to the Great Silk Way's times and study development of caravan trade between the East and West in the territory of Kazakhstan from the 2nd century BC to the 15th century AD. This application became an excellent thing helping domestic and foreign tourists to travel over Kazakhstan and Middle Asia, as well as for all Kazakh pupils, studying national history.[21]
Kcell was selected as the Official Mobile Operator of the 28th Winter Universiade 2017. The company provided uninterruptible network operation on sport facilities, provided 4 thousand volunteers and organizing committee with communication, as well as with the unified information contact-center for obtainment of information about all competitions and activities of the Universiade for Kazakh people and guests of the country.[22]
- support of digital entrepreneurship and innovations
- provision of everybody with possibility for education
- rendering assistance in building the healthy and safe society[13]
