Early career
After graduating, Swisher first worked at the Washington City Paper in Washington, D.C.[14] [15] [16]
The Washington Post
Swisher returned to The Washington Post in 1986 as a news aid for the Style desk before becoming a reporter covering the local retail beat.[17][8]
Swisher identifies her tenure at the Post as the period when she began extensively using technology, noting that she carried a "suitcase" cell phone during that time. She received national attention for covering AOL and the beginning of the dot-com era in the 1990s. While working for the business section of the paper, Swisher decided to leave to devote time to writing AOL.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web. It was during this time that she first met Walt Mossberg, a veteran tech journalist who would become a close friend and co-owner of the AllThingsD blog.[8]
The Wall Street Journal
Swisher joined The Wall Street Journal in 1997, working from its bureau in San Francisco. She created and wrote Boom Town, a column devoted to the companies, personalities and culture of Silicon Valley which appeared on the front page of the Wall Street Journal's Marketplace section and online. During that time, she was cited as being the most influential reporter covering the internet by Industry Standard magazine.[18]
In 2003, with her colleague Walt Mossberg, she launched the All Things Digital conference and later expanded it into a daily blog called AllThingsD.com. The conference featured interviews by Swisher and Mossberg of top technology executives including Bill Gates, Steve Jobs and Larry Ellison.[19]
Books
She is the author of aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web, published by Times Business Print Books in July 1998. The sequel, There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future, was published in the fall of 2003 by Crown Business Print Books. In 2021, it was announced that she signed a two-book memoir deal with Simon & Schuster.[20] The first, Burn Book: A Tech Love Story, was released in February 2024.
Recode
On January 1, 2014, Swisher and Mossberg struck out on their own with the Recode website, based in San Francisco.[21] In the spring of 2014 they held the inaugural Code Conference near Los Angeles.[22] Vox Media acquired the website in May 2015.[23] A month later in June 2015, they launched Recode Decode, a weekly podcast in which Swisher interviews prominent figures in the technology space with Stewart Butterfield featured as the first guest.[24]
In September 2018, Recode and Vox Media launched Pivot, a semi-weekly news commentary podcast co-hosted by Swisher and Scott Galloway. In April 2020, New York Magazine announced Pivot would be joining the magazine's properties, dropping the Recode branding, and Swisher would also join as editor-at-large.[25]
The New York Times
Swisher became a contributing Opinion writer at The New York Times in 2018, her writing being based on a career of "cover[ing] of the technology industry".[27] She has written on topics that include Elon Musk, Kevin Systrom's departure from Instagram, when Google considered layers of censorship in order to reenter the Chinese market,[28] and Ro Khanna's 10 principles in 2018 that were the origins for an internet Bill of Rights.[29] [30]
On September 21, 2020, the Times premiered Sway, a Salesforce-sponsored podcast, hosted by Swisher, to "bring listeners smart, substantive, ... revealing conversations... exposing the nitty-gritty of how power and influence really work...",
Swisher became an editor-at-large at New York Magazine and the host of On with Kara Swisher in September 2022;[35] the first episode of 'On' premiered September 26.
Other activities
Swisher was a judge in Mayor Michael Bloomberg's NYC BigApps competition in New York.[37] She told Rolling Stone writer Claire Hoffman: "A lot of these people I cover are babies", Swisher says. "I always call them papier-mâché–they just wilt."[38]
Swisher appeared as herself in a 2015 episode of the HBO show Silicon Valley.[39]
Swisher wrote of her experiences working for The McLaughlin Group in a 2018 Slate article, in which she alleged that host John McLaughlin abused staff and sexually harassed women. Reflecting on his death from prostate cancer in 2016, she wrote, "I'm so glad he's dead. Seriously, I'm glad he's dead. He was a jackass. He deserved it."[40]
In January 2019, Swisher told people who disapproved of a
Plan to run for Mayor of San Francisco
In 2016, she announced that she planned to run for mayor of San Francisco as a Democrat in 2023. She was seen as likely to run on a "highly progressive" platform with a focus on more housing, legalizing marijuana and new labor laws for the "on-demand" workforce that dominated (and still dominates) San Francisco.[2][46][47] "We all yammer about politicians and how bad things are, and I think it important that we stop bellyaching and act if we want change. Also this whole election cycle has struck a chord in me that I have always thought about, related to professional politicians and how we need to shift thinking about who should serve and the duty of citizens to be, you know, citizens. There is an important and necessary role for good government and I hate this wholesale tearing down of it. Also the increasing divide between tech sector and the city is something that I think a lot about. Not that I have solutions as yet.[48]"
