NBC affiliation (1995–present)
On July 14, 1994, as a result of an affiliation agreement between the E. W. Scripps Company and ABC that was spurred by Fox's affiliation deal with New World Communications, CBS and Westinghouse Broadcasting (Group W) agreed to a long-term affiliation deal that saw longtime ABC affiliate WJZ-TV in Baltimore and longtime NBC affiliates KYW-TV in Philadelphia and WBZ-TV in Boston become CBS affiliates. Westinghouse's other two stations, KDKA-TV in Pittsburgh and KPIX-TV in San Francisco, were already longtime CBS affiliates.[54] That November, NBC traded KCNC-TV, which was the network's owned-and-operated station at the time, to CBS in return for CBS's former O&O in Philadelphia, WCAU, as a result of a complex ownership deal between the network, Westinghouse and NBC.[55] CBS had originally planned to sell WCAU to NBC as part of its plan to move its affiliation to KYW-TV, but discovered that an outright sale would incur heavy capital gains taxes on proceeds from the deal. To make the transaction a legal trade, the network swapped ownership of KCNC-TV and KUTV in Salt Lake City (which NBC had acquired earlier that year), along with the VHF channel 4 frequency and transmitter in Miami (then home to WTVJ), to CBS in exchange for WCAU and the channel 6 frequency in Miami (then home to WCIX, which subsequently became WFOR-TV).[55] NBC then signed an affiliation agreement with KUSA, bypassing Denver's incumbent CBS affiliate, KMGH-TV.[56]
Gannett then signed a multi-station affiliation agreement with NBC that included KUSA. This resulted in all three of Denver's "Big Three" stations swapping affiliations at 12:07 a.m. on September 10, 1995, which resulted in KUSA switching to NBC, KMGH switching to ABC, and KCNC switching to CBS; Westinghouse had purchased CBS in a group deal one month before, making KCNC a CBS owned-and-operated station when the deal was finalized on November 24 of that year.[57] The final ABC program to air on channel 9 was a repeat of the ABC Saturday Night at the Movies feature Gremlins 2: The New Batch, on September 9, 1995.
In July 1996, Rapid City NBC affiliate KEVN-TV opted to join Fox, leaving the Black Hills region of South Dakota without a full-power NBC affiliate. As a result, most cable providers in that region began piping in KUSA. Channel 9 served as the market's default NBC affiliate until 1998, when KNBN-LP signed on as the network's new affiliate for the Black Hills region; that station was not carried on cable until it was upgraded to full-power as KNBN on May 14, 2000.
In August 2007, KUSA began the "9NEWS High School Hotshots Program", which awarded one of twelve student athletes from Colorado's high schools nominated for their academic excellence, selected by the school's administration and staff that recorded their high school football games; the program has since extended to cover winter sports at the schools.
Like many Gannett stations, KUSA dropped the "-TV" suffix ten days after the official digital television transition date of June 12, 2009, although KUSA had made the transition to digital-exclusive broadcasts nearly two months earlier.
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. KUSA and KTVD were retained by the latter company, named Tegna.[58]
On August 19, 2025, Nexstar Media Group agreed to acquire Tegna for $6.2 billion.[59] In Denver, Nexstar already owned KDVR (channel 31) and KWGN-TV.[60] The deal was approved and completed on March 19, 2026.[61] As part of the transaction, Nexstar committed to the divestiture of KTVD within two years, along with five other stations in markets where the two companies combined held four TV station licenses.[62] KUSA continues to operate separately from KDVR as the legality of the merger is challenged, with Phil Weiser of Colorado among eight state attorneys general who have filed to block the deal.[63]