Switch to NBC
The three stations remained with ABC until January 1996 when KPVI and KJVI switched to NBC, swapping affiliations with KIFI.[5] Since NBC programming in Twin Falls was provided by Boise NBC affiliate KTVB via translator, KKVI (which had served as a secondary affiliate of Fox since its 1989 sign-on) dropped its affiliation with ABC and became a full Fox affiliate. As a result, the secondary UPN affiliation that KPVI carried was moved to KIDK, where it would remain until KXPI-LP signed on in 2001. KJVI, which became KJWY several months later, remained a semi-satellite of KPVI until it was sold to PMCM TV, LLC in 2009. As a result of the sale to Sunbelt, the station moved in the mid-1990s from a smaller downtown facility to a newly remodeled facility on East Sherman Street. Saturday Night Live star Molly Shannon was the guest of honor at the official grand opening of the facility.
Intermountain West Communications Company reached a deal to sell KPVI and KXTF to Idaho Broadcast Partners in June 2013; Idaho Broadcast Partners is a subsidiary of Frontier Radio Management.[6][7] The sale was completed on May 13, 2014.[8]
On January 29, 2016, Frontier Radio Management sold Idaho Broadcast Partners to NBI Holdings, LLC,[9] which owns Northwest Broadcasting.[10] The sale was completed on March 24.[11]
In February 2019, Reuters reported that Apollo Global Management had agreed to acquire the entirety of Brian Brady's television portfolio, which it intended to merge with Cox Media Group (which Apollo was acquiring at the same time), once the purchases were approved by the FCC.[12] In March 2019 filings with the FCC, Apollo confirmed that its newly formed broadcasting group, Terrier Media, would acquire Northwest Broadcasting, with Brian Brady holding an unspecified minority interest in Terrier.[13] In June 2019, it was announced that Terrier Media would instead operate as Cox Media Group, as Apollo had reached a deal to also acquire Cox's radio and advertising businesses.[14] The transaction was completed on December 17.[15]
On March 29, 2022, Cox Media Group announced it would sell KPVI-DT and 17 other stations to Imagicomm Communications, an affiliate of the parent company of the INSP cable channel, for $488 million;[16] the sale was completed on August 1.[17] On April 8, 2025, Imagicomm announced that KPVI-DT would be acquired by Webb Collums' Deltavision Media;[18] the deal was consummated on August 15.[19]
