KGMC (channel 43) is a television station licensed to Merced, California, United States, serving the Fresno area as an affiliate of the Spanish-language network Estrella TV. It is the flagship television property of owner Cocola Broadcasting, and is sister to eight low-power stations. KGMC's studios are located on West Herndon Avenue in the Pinedale area of Fresno, and its transmitter is located on Bald Mountain, south of Meadow Lakes in Fresno County.
A live simulcast of some of KGMC's non-network programming can be seen on the Cocola Broadcasting homepage.
History
The station first signed on the air on March 22, 1996, as KNSO on channel 51; originally operating as an independent station, it was owned by Sainte Partners II, L.P. During its first two years on the air, KNSO aired religious programming during the morning and Asian language programming in the afternoons, as well as programming from the California Music Channel. These programs were largely simulcast via San Francisco independent station KTSF-TV.
In July 1998, KNSO entered into a local marketing agreement (LMA) with Pappas Telecasting Companies, then-owner of Fox affiliate KMPH-TV (channel 26); Pappas then signed an affiliation agreement to make KNSO the market's WB