KEYU (channel 31) is a television station licensed to Borger, Texas, United States, serving the Amarillo area as an affiliate of the Spanish-language network Telemundo. It is owned by Gray Media alongside CBS affiliate KFDA-TV (channel 10). The two stations share studios on Broadway Drive (just south of West Cherry Avenue) in northern Amarillo; KEYU's transmitter is located on Dumas Drive (US 87-287) and Reclamation Plant Road in rural unincorporated Potter County.
Despite its full-power status, the station's broadcasting radius does not reach the entire Amarillo market (covering a 55.2 mi area, compared to KFDA's 75.2 mi signal contour). To reach portions of the Texas Panhandle that do not receive KEYU's signal adequately, if at all, KEYU is simulcast in 480i widescreen standard definition on KFDA's third subchannel (10.3) from a separate transmitter at the KEYU/KFDA studios.
History
The station first signed on the air on November 2, 2004; it was founded and owned by Little Rock–based Equity Broadcasting Corporation (later Equity Media Holdings).