Julius Kayser (1838–1920) was an American businessman and founder of The Julius Kayser Company (now Kayser-Roth).
Biography
Slaner was born to a Jewish family in New York City, the son of immigrants from Germany.[1] His family moved to Hornell, New York where they manufactured silk gloves. Kayser developed and patented a unique glove with reinforced fingertips that set him apart from the competition. In the 1880s, he opened a factory in Brooklyn.[1] In 1911, he expanded into silk underwear, veils, and lingerie.
Recognising the power of the new media (as large circulation fashion magazines such as Vogue and Cosmopolitan were exploding in popularity), Kayser devoted a great deal of time and energy into domestic and even international advertising - a move that brought immediate returns and rapid expansion.[1]