Julie's is a Malaysian biscuit brand founded in 1984 by Su Chin Hock in Malacca, Malaysia. Sold in over 80 countries, it has been marketed as Julie's since 1985. Its products include Julie's Peanut Butter Sandwich biscuits and Julie's Love Letters wafer rolls.
History
Su named the brand Julie's to appeal to the global market and stand out from local competitors. Its logo is a young girl with blonde hair. In an interview, Su's son Tzy Horng said that Julie is a name his father made up and not that of a real person.[1] In 2021, Julie's character was rebranded with a shorter bob-haircut and red and blue headband. A comedic heist short film Operation Maybe was released online to accompany the rebrand. At that time the company reorganised its range of products and created unified product designs.
Product lines
Julie's divides its products into six lines or Ranges: Sandwich Range, OAT 25 Range, Le-mond Range, Crackers Range, Love Letters Range, Assorted Biscuits Range, Decadent Snack Range, and Other.
Product issues
In October 2008, Julie's biscuits were found to be contaminated with melamine-tainted ammonium bicarbonate from factories in China.