Juicy Jay's is a brand of flavored rolling paper, cigar tobaccos, and cigar wraps. Each paper has a printed pattern to match its flavor, and features a sugar-based gum. It is one of the few brands of flavored papers remaining in the US after an FDA legal challenge. Juicy Jay's comes in a number of flavors such as orange, cotton candy, or watermelon.[1][2][3]
History
Juicy Jay's was founded by Joshua Kesselman. In the 1980s on a trip to Queens, New York, Kesselman was given the nickname "Cool J." The first flavored wrap produced was menthol and was branded "Cool Jay's." The next flavor wrap created was watermelon and termed "Juicy Jay’s Watermelon" and was the first iteration of the company name.[4]
In 2009, Juicy Jay's sued the FDA in order to protect their products in the US marketplace.[5]