Joy is an American brand of dishwashing liquid detergent owned by JoySuds, LLC.[1][2] The brand was introduced in the United States in 1949 by Procter & Gamble.[3] In 2019, Procter & Gamble sold the rights to the Joy brand for the Americas to JoySuds, LLC.[4][5]
Overview
The brand was an early and long-term sponsor of several "soap operas", including the long-running pioneering soap Search for Tomorrow. There are several kinescopes existing of 1950s' soap operas containing these commercials, usually with the famous slogan, "From grease to shine in half the time". Joy was an early example of a product being reformulated to include the fragrance of