Further development of the brand
In 1999 the Ettedgui brothers sold a majority share of the business to Belgian financier Albert Frère, and a minority interest to LVMH.[9]
In 2000, Frère took over the shares of Besoussan, who had briefly assumed the role of CEO at Joseph, and thus held 72% of the company. In the meantime, the Joseph boutiques ran alongside their own line, among other things. Designers like Alexander McQueen, Balenciaga, Azzedine Alaïa, John Galliano or Diane von Fürstenberg.[10]
In 2004 there were 63 Joseph boutiques worldwide.
In May 2005 the company was sold to the Japanese fashion group Onward Kashiyama,[11] long-time license partner of Joseph in Asia, for approximately 140 million pounds. Ettedgui and his brother Franklin received an additional £20 million in the deal for the sale of their remaining shares. The two left the company at the end of 2005. In 2008 sales were almost EUR 82 million.[12]
Between 2009 and 2012 Joseph renovated a number of its stores both in the UK - including Brook Street, Old Bond Street, Sloane Street and Westbourne Grove - and in France, including St Germain and Avenue Montaigne.
In 2010 there were 34 boutiques worldwide.
In 2011 the company opened its first store in Moscow, and in 2012 opened a store in Los Angeles. In 2013 the company opened stores in Beirut and New York City.
In February 2016, Joseph opened its first stand-alone menswear store at No.2 Savile Row in London.[13]
