John Riccitiello (born 1958 (age 35)) is an American business executive. Previously, he was chief executive officer, chief operating officer and president of Unity Technologies, Electronic Arts, and co-founded private equity firm Elevation Partners in 2004.Riccitiello has sat on several company boards, including those of the Entertainment Software Association, the Entertainment Software Rating Board, the Haas School of Business and the USC School of Cinematic Arts.
Early life and education
John Riccitiello was born in 1958 (age 35)[1] in Erie, Pennsylvania.[2] He earned his Bachelor of Science degree from the University of California, Berkeley's Haas School of Business in 1981.[3]
Career
Early in his career, Riccitiello worked at Clorox and PepsiCo,[4] and was managing director of the Häagen-Dazs division of Grand Metropolitan,[1][5] during which time he spearheaded an advertising campaign which successfully broke Häagen-Dazs into the European market.[6] He was named president and chief executive officer (CEO) of Wilson Sporting Goods, as well as chairman of MacGregor Golf, in late 1993.[1] He then was president and CEO of Sara Lee Corporation's Sara Lee Bakery Worldwide unit,[5][7] from March 1996 to September 1997.[8][9][10]
Riccitiello joined video game company Electronic Arts (EA) in September 1997,[11] initially as president and chief operating officer until 2004.[4][12] He left the company to co-found and be a partner of Elevation Partners, a private equity firm specializing in entertainment and media businesses,[13] along with Roger McNamee and Bono.[4][12] Riccitiello returned to EA as CEO from February 2007 to March 2013,[12][14]
Following EA, Riccitello worked as an advisor to startup companies and became an early investor in Oculus VR.[24][25]
Riccitiello became the CEO of Unity Technologies in late 2014, having previously consulted for and joined the technology company's board in November 2013.[12][24][26] During his tenure, he has overseen two fundraising rounds, raising $181 million in 2016 and $400 million in 2017.[27] He has also worked to get Unity's game engine into Oculus's software development kit.[28] Riccitiello led efforts to develop the use of Unity's software tools beyond gaming, in industries such as automotive design, construction, and filmmaking.[29][30]
In June 2024, Riccitiello became co-owner of Gratz Pilates, a Philadelphia based manufacturer of Pilates equipment, alongside his wife and former Unity Chief People Officer Elizabeth Osterman.[42][43][44]
Boards
Riccitiello chaired the Entertainment Software Association and Entertainment Software Rating Board during the early 2010s.[2][45][46] He has been on the Haas School of Business' board,[47] as well as the Board of Councilors for the University of Southern California's USC School of Cinematic Arts.[48][49]
Recognition
Riccitiello was ranked number 39 on Sports Illustrated 2013 list of the "50 Most Powerful People in Sports".[50][51]
Litigation
On 5 June 2019,[52] Anne Evans, formerly vice-president in human resources for Unity Technologies, filed a sexual harassment and wrongful termination lawsuit against the company, stating that Riccitiello sexually harassed her.[53] Unity Technologies responded that Evans' allegations were false and that she had been terminated due to misconduct and lapse in judgment.[54] Riccitiello was engaged to the Chief People Officer of Unity when the lawsuit was filed.[43]
On September 10, 2019, the Superior Court of California issued a court order granting Unity’s motion to compel arbitration and stay all proceedings.[52]
Personal life
Riccitiello has two daughters,[2] a step-son, a step-daughter and has lived in various cities for work, including the U.S. cities of Birmingham, Alabama, Chicago, New York City, and San Francisco, as well as Düsseldorf, London, Nicosia, and Paris.[48] He has been described as "politically active",[2] and donated to Barack Obama's 2008 presidential campaign.[48][55] Riccitiello delivered a commencement speech at his alma mater in 2011.[4]
Riccitiello was a strong proponent of including these types of mechanics to increase profitability, once suggesting in a 2011 stockholders meeting adding microtransactions to Battlefield that would require paying "a dollar to reload," suggesting that "it's a great model" and a "substantially better future for the industry."
developed using the platform which faced wide backlash from the gaming and development communities, as the system would be extremely expensive for free, indie, or demo games.
This announcement came in stark contrast to earlier statements from Riccitiello, who said in a 2015 interview that "there's no royalties, no fucking around" for the release of Unity 5.
