Jet-Puffed Marshmallows[1] is an American brand of marshmallow and marshmallow related products, manufactured by Kraft Foods and first introduced in 1958. Some notable products include Jet-Puffed Marshmallow Cream and various novelty shaped marshmallows, such as heart, flower, bunny, and star marshmallows.
History
Prior to the early-1950s, marshmallows were usually either bars or small squares, rather than the modern cylindrical extruded shapes. In 1948, Doumak, an American food company, invented and began patenting the modern extruding process,[2] which Kraft would start using in 1953,[3] and by 1958, begin branding as "Jet-Puffed". To help advertise the marshmallows, a simulated space ship made by Aerojet-General Corporation was offered as a prize for Kraft's ongoing "Name the Training Space Ship" promotion. The rocket toured U.S. cities through 1959, and had young people waiting in long lines for their chance to sit at the control panels.[4]