Jellycat Limited is a British soft toy and keychain company[1] founded in London by brothers Thomas and William Gatacre. It is known for its plush toys and collectibles. Each plush toy is organized into a category or collection, such as gifts, Amuseables, bag charms, and animals.
History
Jellycat was co-founded by two brothers, Thomas and William Gatacre in London in 1999.[2] In 2001, the company expanded to Minneapolis, forming Jellycat Inc.[3][4] While Jellycat mostly sells soft toys, it also sells books, nursery items, bags, blankets, keychains, and other accessories.[5] It offers a range of products, from classic stuffed animals like rabbits and bears, to more whimsical creations in its Amuseables line, featuring playful designs such as smiling flowers and cheerful foods.As of 2024, the longest serving design within the contemporary collection is the Slackajack Monkey with 21 years in production.