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Jaffas are a popular iconic Australian and New Zealand confectionery, consisting of small round candies with a crisp orange-flavored sugar shell and a solid chocolate center. They are named after Jaffa oranges, which inspired their orange flavor profile.
Key moments
Jaffas are deeply embedded in Australian and New Zealand popular culture, strongly associated with the experience of going to the movies. The traditional practice of rolling Jaffas down theater aisles became a widespread informal custom, referenced in local comedy and media.
Jaffas should not be confused with the similarly named Jaffa Cakes, which are a separate British-origin cake-biscuit product with orange jelly and chocolate coating. Jaffas are a smaller, all-in-one candy rather than a layered cake product.
While some modern variations exist in other fruit flavors, the original orange-chocolate combination remains the most popular and widely recognized version of Jaffas, staying true to the original recipe inspired by Jaffa oranges.
Jaffas is an Australian–New Zealand registered trademark for a small round confectionery consisting of a solid, orange-flavoured chocolate centre with a hard covering of a red confectionery shell. The name derives from the Jaffa orange. Jaffas are part of both Australiana and Kiwiana.[1][2]
James Stedman-Henderson's Sweets Ltd., under their brand Sweetacres,[3]
A number of Australian and New Zealand amateur sporting groups use Jaffa as a team name. In Dunedin, New Zealand, every year a vast quantity of Jaffas is raced down Baldwin Street – the world's steepest residential street, according to the Guinness World Records[6] – as part of the Cadbury Chocolate carnival, which is held in conjunction with the New Zealand International Science Festival.[7][8] The initial number of 20,000 Jaffas has now been increased to 30,000 Jaffas. Similarly, "rolling Jaffas down the aisle" at the movie theatre is also a piece of Australian and New Zealand folklore, to the point that it was included in advertising in the 1970s.[9][10][11]
The Australian supermarket business Coles has a generic version called "Choc Orange Balls"; similar products are made by other manufacturers.
In July 2025, RJ's announced it would discontinue production of Jaffas in New Zealand due to declining sales.[12][13]
