Jaffa Crvenka is a Serbian food company specialized in confectionery products and headquartered in Crvenka, Serbia. Its best-known product is Jaffa Cakes, based on the original McVitie's cakes and sharing the same name.
History
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka.[3] The following year, in 1976, production of Jaffa Cakes biscuits commenced,[4] having acquired the license from McVitie's.[5] In 1978, "Jaffa" biscuits as brand were legally protected in SFR Yugoslavia.[6] Later, in 1981, a new product named