Jada Toys, Inc. is an American manufacturer of collectible scale model cars, action figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li.[1] Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide.
The company has or has had license rights to market products from a wide range of entertainment companies and franchises as well as sports associations, including Disney, Marvel Comics, Looney Tunes, DC Comics, NASCAR, NBA, WWE, Fast & Furious etc.
History
Founded by Jack and May Li in 1999,[1] Jada's first toy was a 1:24 scale die-cast 1953 Chevrolet