Issta Lines is a public traded tourism company founded in 1956. Its shares are traded on the Tel Aviv Stock Exchange. The Issta Group has over 60 branches, call centers, and online travel services throughout Israel. The Group employs over 1000 permanent employees in Israel and abroad. In 2014 the Group had a turnover of approximately $650 million.
History
Issta is an acronym which stands for Israeli Student Travel Association, a name which reveals its initial purpose: a student exchange organization which began operating at the Technion – Israel Institute of Technology in 1956. Issta's first commercial step was marketing discounted seats for students in Zim Integrated Shipping Services passenger ships (formerly ZIM Israel Navigation Company). In 1958, Issta began operating as an independent company owned by the Technion Student Body. In the same year Issta leased airplanes and began marketing cheaper flights to Athens, Greece. Issta continued functioning as a charter operator and cruise retailer, and during the 1960s turned Athens Airport into its hub.
Following the increase of incoming Student Travel and Volunteering in Israel during the 1960s, Issta began providing services for Incoming Tourism: Bus Tours around Israel, hostels, hotels and printed matter. Following a model outlined by the International Student Travel Confederation, Issta signed long-term contracts with various airlines and began marketing specially-priced seats for youth and students in regular flights.
In the summer of 1978, Issta leased an aircraft from El Al for a season and operated student charter flights from Tel Aviv to European destinations. In the summer of 1979 Issta leased a 260-seat aircraft from Capitol Airlines and operated its first trans-Atlantic flight to New York.