Isokon is an architecture firm based in London. It was founded in 1929 by the English entrepreneur Jack Pritchard and the Canadian architect Wells Coates to design and construct modernist houses and flats, and furniture and fittings for them. Originally called Wells Coates and Partners, the name was changed in 1931 to Isokon, a name derived from Isometric Unit Construction, bearing an allusion to Russian Constructivism.
In 1925, Pritchard had become employed as a sales and marketing manager for the British company Venesta, a subsidiary of the large Estonian plywood manufacturer A. M. Luther, based in Tallinn. After having met in Paris, Pritchard hired the designer Charlotte Perriand through the architect firm of Le Corbusier to design a trade fair stand for Venesta at Olympia, London in 1929. Despite his involvement with Lawn Road Flats and the Isokon company, Jack Pritchard continued to work for Venesta until 1936. Pritchard used Venesta to make his Isokon plywood furniture.
The Isokon company was never commercially successful. The end came with the outbreak of World War II when its supply of plywood from Estonia was cut off due to the Soviet invasion of the Baltic countries when the A. M. Luther company in Tallinn was confiscated. The Isokon Furniture Company ceased trading in 1939 but was restarted in 1963. Since 1982, the furniture is made by Isokon Plus, formerly known as Windmill Furniture, under licence from the Pritchard family.
Lawn Road Flats
Isokon's key project was the Lawn Road Flats in Hampstead, called the Isokon building since 1972, which was formally opened on 9 July 1934. It was designed by Wells Coates after a brief by Molly Pritchard, based on the Minimum Flat concept presented at the CIAM (Congrès internationaux d'architecture moderne) conference of 1929. In March 1931, Wells Coates, Jack Pritchard and Serge Chermayeff had visited Germany, including the Bauhaus school and the Törten Estate in Dessau, both designed by Walter Gropius, which possibly influenced the design of Lawn Road Flats. The building process and the opening event was photographed by Edith Tudor-Hart (née Edith Suschitzky) who was educated 1928–30 at the Bauhaus school in Dessau, but also a recruiter for Soviet intelligence. Intended to be the last word in contemporary living, the block of flats was aimed at young professionals. It contained 22 single flats, four double flats, three studio flats, staff quarters, kitchens and a large garage. Services included shoe cleaning, laundry, bed making and food sent up by a dumb waiter at the spine of the building. In 1937, a restaurant and bar designed by Marcel Breuer and F. R. S. Yorke named the Isobar, located on the ground floor with a decked outdoor area, was added to the building. Its second manager was Philip Harben, who after World War II became the first TV chef at the BBC. Jack Pritchard also set up a supper club called The Half Hundred Club, so named because it could have no more than 25 members who could bring 25 guests. They dined at the Isobar, at Pritchard's penthouse flat in Lawn Road Flats or at more exotic locations, such as London Zoo.
The flats and the Isobar became famous as a centre for intellectual life in north London.
Bauhaus in Britain
In 1935, Walter Gropius, the founder of the Bauhaus, became Controller of Design (effectively creative director) for The Isokon Furniture Company. He had arrived in England on 18 October 1934 with his wife Ise Gropius. They lived in flat 15 at Lawn Road Flats until March 1937, when they left for the United States after Gropius was offered the post of Professor of Architecture at Harvard University. A month before he left for the USA, Gropius recommended Marcel Breuer, a former colleague at the Bauhaus who had moved into flat 16 in the building in the autumn of 1935, as his replacement as Controller of Design. The furniture Breuer designed whilst at Isokon are highly influential pieces of the modernist movement, and included chairs, tables and the Long and Short Chair.
László Moholy-Nagy, another former Bauhaus teacher who also lived briefly in the building with his wife Sibyl Moholy-Nagy and daughter Hattula, became involved with Isokon when he arrived in Britain from Holland in May 1935. Moholy-Nagy designed promotional material for the Isokon Furniture Company, including sales leaflets, show cards and the logo of the Isokon firm itself, which was an outline of a curved plywood chair. He later founded The New Bauhaus in Chicago, soon renamed the IIT Institute of Design.
The fourth Bauhaus resident at Lawn Road Flats was Naum Slutzky, a Russian born goldsmith who had taught at the Bauhaus school in Weimar. He remained in Britain until his death in 1965.
On 9 July 2018, an English Heritage blue plaque for the three Bauhauslers Walter Gropius, Marcel Breuer and László Moholy-Nagy
Isokon furniture revival
Pritchard revived the Isokon Furniture Company in 1963. Pritchard hired Ernest Race, former furniture designer for the Festival of Britain. In 1968, Pritchard licensed John Alan Designs, based in Camden, London to produce the Long Chair, Nesting Tables and the Isokon Penguin Donkey Mark 2 designed by Ernest Race. The Isokon Penguin Donkey Mark 2 became a sales success due to the support of Allen Lane, the founder on Penguin Books. In 1982, Chris McCourt of Windmill Furniture was handed the baton by Jack Pritchard to manufacture the historical Isokon furniture pieces. The first furniture to be added to the collection since 1963 was designed by the duo BarberOsgerby. Edward Barber and Jay Osgerby had recently graduated from the Royal College of Art when they designed their first piece, the Loop Coffee Table, in 1996. The bent plywood design was to be the first of several furniture pieces that the designers created for what is now named Isokon Plus. The most recent is the Bodleian Chair for the University of Oxford's historic Bodleian Libraries.
Original Isokon furniture designs
- Isokon/Venesta Stool (designer unknown, 1933)
- Isokon Book Units (designed by Wells Coates, 1933)
- Desk made from Isokon Book Units (designed by Wells Coates, 1933)
- Aluminium Waste Paper Basket (designed by Walter Gropius, 1935)
- Side Table (designed by Walter Gropius, 1936)
- Isokon Nesting Tables (designed by Marcel Breuer, 1936)
- Isokon Dining Table (designed by Marcel Breuer, 1936)
- Isokon Stacking Chair (designed by Marcel Breuer, 1936)
- Isokon Long Chair (designed by Marcel Breuer, 1935-6)
- Isokon Short Chair (designed by Marcel Breuer, 1935-6)
- The Gull (designed by Egon Riss, 1939)
- The Pocket Bottleship (designed by Egon Riss, 1939)
- The Bottleship (designed by Egon Riss, 1939)
- The Penguin Donkey (designed by Egon Riss, 1939)
Later Windmill/Isokon Plus designs
- Loop Coffee Table (designed by BarberOsgerby, 1996)
- Flight Stool (designed by BarberOsgerby, 1998)
- Wing Unit (designed by Michael Sodeau, 1999)
- Home Table (designed by BarberOsgerby, 2000)
- Shell Table and Chair (designed by BarberOsgerby, 2002)
- Portsmouth Bench (designed by BarberOsgerby, 2002)
- Donkey 3 (designed by Shin & Tomoko Azumi, 2003)
- Bodleian Libraries Chair (designed by BarberOsgerby, 2014)
- Iso-lounge Chair (designed by Jasper Morrison, 2021)
References
Cantacuzino, Sherban. 1978. Wells Coates: a monograph. London: Gordon Fraser Gallery. ISBN 978-0900406591.
Pritchard, Jack. 1984. View From A Long Chair. Sydney: Law Book Co of Australasia. ISBN 978-0710202314.
Cohn, Laura. 1999. The Door to a Secret Room: A Portrait of Wells Coates. Farnham: Ashgate Publishing. ISBN 978-1840146950.
Grieve, Alastair. 2004. Isokon: For Ease, For Ever. London: Isokon Plus. ISBN 0-9548676-0-2.
Powers, Alan. 2007. Modern: The Modern Movement in Britain. Merrill Wilcox House. ISBN 978-1858944050.
Darling, Elizabeth. 2012. Wells Coates. London: RIBA Enterprises. ISBN 978-1859464373.
Burke, David. 2014. The Lawn Road Flats: Spies, Writers and Artists. London: Boydell Press. ISBN 978-1843837831.
Daybelge, Leyla and Englund, Magnus. 2019. Isokon and the Bauhaus in Britain. London: Batsford. ISBN 978-1849944915.
Powers, Alan. 2019. Bauhaus Goes West. London: Thames & Hudson. ISBN 978-0500519929.
MacCarthy, Fiona. 2019. Walter Gropius: Visionary Founder of the Bauhaus. London: Faber & Faber. ISBN 978-0571295135.
External links
- Isokon Gallery – Gallery space telling the story of the Isokon building, notable residents and Isokon furniture
- Jack Pritchard – The Pritchard Papers, UEA Norwich
- John Craven Pritchard (Jack) – Archives Hub
- Isokon at Blythburgh – Alan Mackley
- Isokon Designers – Isokon Plus
- BarberOsgerby – Edward Barber and Jay Osgerby