INTERSPORT International Corporation ("IIC"), commonly known as INTERSPORT, is an international sporting goods retailer with its headquarters based in Bern, Switzerland.
IIC is the purchasing and brand management company of the INTERSPORT group and is considered one of the largest sporting goods retailers in the world.[3]
INTERSPORT has 5,260 specialist stores in 40 countries around the world.[4]
History
Founded in 1968 in Bern, Switzerland, INTERSPORT grew out of the alliance of ten national purchasing centers to create an international organization around the sporting goods. The founding members were Belgium, Denmark, Germany, France, Italy, the Netherlands, Norway, Austria, Sweden, and Switzerland.[5][6]
During the 1980s, the group expanded its activities beyond collective purchasing and began developing private-label product brands as part of its long-term growth strategy.