Ibis (stylised as ibis) is a French brand of budget hotels owned by Accor. Created in 1974, Ibis became Accor's "economy megabrand" in 2011 with the rebranding of Ibis Styles and Ibis Budget from All Seasons and Etap Hôtel respectively. As of December 2019, there were 1,218 hotels under the Ibis brand (excluding Styles and Budget hotels), with 159,180 rooms in total across 70 countries.[1]
In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.[7]
By 2004, Ibis operated 700 hotels in 36 countries.[8] From 2003 to 2005, Ibis opened in South Korea,[9] China[10] and Thailand.[11] In October 2009, Ibis reached the 100,000 rooms milestone[12] and opened its first hotel in Moscow,[13] followed by a 50th hotel in Brazil[14] and a first hotel in Japan.[15] In 2012, Ibis' largest hotel in the Asia-Pacific region opened in Bandung.[16] In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand.[17] The mattresses, pillows and digital access were upgraded.[18] Following this restructuring, the Ibis megabrand (including both other chains) became the biggest hotel operator in Europe in 2013, with 1,277 hotels.[19] In January 2014, Ibis itself opened its 1,000th hotel.[20]
In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper.[21] Sleep Art was turned into a mobile app for all Ibis customers 6 months later.[22]
