IT’SUGAR (pronounced "it's sugar") is an American candy store chain. They have over 100 locations in the United States and Canada, mostly located in shopping malls and tourist areas.
History
Jeff Rubin worked on Wall Street before returning home to the Midwest to help his family business in 1994.[1]
Rubin founded his store and opened its first location in Atlantic City, New Jersey in 2005. His inspiration came from FAO Schwarz and Toys R Us stores. He included novelty items when the stores and brand expanded across the country.[1] They adopted the "Absolutely No Nutritional Value" slogan and included large items in stock.
In 2017,[1] BBX Capital bought his brand for $57 million.[2][3]