To increase the public profile of their brand Hublot have engaged in a number of sponsorship deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth £4 million a year.[10] Later, Hublot started endorsing some top football clubs like FC Bayern Munich, Juventus, Paris Saint-Germain, Ajax Amsterdam.
In 2019, Hublot became the first watch brand to work with ICC when the brand was announced as official time keeper for cricket's flagship event, 2019 ICC cricket world cup co-hosted by England and Wales.[11]
In 2015, the company signed an agreement with San Lorenzo de Almagro of Argentina.
They provided special versions of their Big Bang watches to referees officiating at UEFA Euro 2008.[5] In March 2010, Hublot was appointed the Official Watchmaker of Formula 1.[12] Hublot have released a number of Formula One themed watches, including celebrating the return of the US Grand Prix to Austin, Texas, US in November 2012, with the Hublot F1 King Power Austin .[13]
In April 2010, Hublot became the official time keeper of the 2010 FIFA World Cup and the 2014 FIFA World Cup.[14] They have also been involved in a tie-up with the Financial Times, sponsoring the newspaper's iPad app.[15]
Hublot and Ferrari announced during the 2011, Ferrari World Finals at Mugello a long-term strategic partnership which will officially start on 1 January 2012, making Hublot Ferrari's "Official Watch" and "Official Timekeeper".[16] The partnership has so far been built on two watches: the Hublot Big Bang Ferrari Magic Gold and Big Bang Ferrari Titanium.[17]
The company also the sponsors of the National Basketball Association's Los Angeles Lakers and Miami Heat.
They were also the sponsors of the FIS Nordic World Ski Championships 2011 in Oslo.
Hublot continued its sponsorship and partnership activities in 2012 with becoming the Official Watch of the UEFA EURO 2012 tournament and Official Timekeeper of the tournament.[18]
In April 2012, Hublot Partnered the Swiss Confederation at the World Expo 2012 in South Korea, a 3-month world event, where countries have the opportunity to promote themselves to the world.[19] and displayed its new Divers Watch the Hublot Oceanographic 4000 King Gold White, which has been tested to a water resistance of 5,000 m and is certified water resistant to 4,000 m.[20]
Hublot also partnered with the Archaeological Museum of Athens in presenting Hublot's "Tribute to the Antikythera Mechanism" movement. The Hublot movement officially joined the National Museum's collection on 5 April 2012, and will now be on display alongside the remains of the original mechanism.[21]
In January 2013, Scuderia Ferrari had Hublot as its official sponsor for 2013, 2014 and 2015 F1 Season.
In November 2015, Hublot was the official timekeeper and a major sponsor of the inaugural WBSC Premier12 international baseball tournament held in Taiwan and Japan, promoting their partnership with the motto, "Hublot Loves Baseball."[22]
In August 2015, Hublot was announced as the new official timekeeper of the UEFA Champions League, starting from the 2015–16 season.
In February 2019, the company signed an agreement with Club Olimpia from Paraguay.
In September 2020, Hublot was announced as the new official timekeeper of the Premier League, starting from the 2020–21 season.
From 2021, Hublot is no longer listed as a sponsor for Scuderia Ferrari, being replaced by Richard Mille.[23]
In 2024, Hublot again became the Official Watch for the UEFA Euro 2024 tournament and being appointed as the Official Timekeeper for the event.
