Hsin Tung Yang is a food service company and retailer[1] based in Taipei, Taiwan.
Overview
Hsin Tung Yang specializes primarily in meat and pork products such as pork sung (肉鬆; i.e. "meat floss"), and bakkwa (肉乾; i.e. pork jerky). In recent years the company has expanded production into dried mullet roe and various Chinese tea snacks. In addition to its retail stores, the company also manages service areas and stores in airports. As of 2011, the company has over 70 retail stores in Taiwan.
History
Hsin Tung Yang was founded by Mai Hsin-Fu[2] and first started operations in 1967[3] under the name "Hsin Tung Yang Barbeque Meat Company" (新東陽燒臘行), and established itself as a company in 1972 as "Mai's Hsin Tung Yang Food Co. Ltd" (麥氏新東陽食品股份有限公司).