Honey Birdette is an Australian lingerie and intimate apparel retailer that operates boutiques and an e-commerce business in Australia, the United States, Europe and the United Kingdom.[1]
The company is a wholly owned subsidiary of PLBY Group, a publicly traded consumer lifestyle company.[2] Honey Birdette has been covered in Australian and international business and fashion media in connection with its retail expansion, product category development, and its marketing practices.[3]
History
Honey Birdette was founded in 2006 in Brisbane, Australia, by Eloise Monaghan and Janelle Barboza. The company operated a boutique retail format before expanding into major shopping centres across Australia.[4]