Holland Heineken House

The Holland Heineken House is a temporary meeting place for supporters, athletes and other followers at the Summer Olympics and Winter Olympics. There has been a Holland Heineken House at all the Olympic Games since 1992 in Barcelona until 2020, organized by Heineken and NOC*NSF.[1] Due to changes in Dutch Olympic Team policy towards alcohol, the official name is now TeamNL House.

The name Holland Heineken House was chosen due to the alliteration and for the international appearance, despite the incorrect naming of the country involved. Created with the purpose of having a place for Dutch athletes to meet fans, it was later expanded into a meeting place for supporters as well as a base of operations for NOC*NSF, companies and the media.

History

Holland Heineken House came about during the 1992 Summer Olympics in Barcelona, Spain as a place in a big tent for athletes and supporters of the Dutch Olympic team.[2] It was created by Frank van den Wall Bake who noted that athletes were unable to leave the Olympic Village at the 1988 Summer Olympics in Seoul, South Korea and felt it was not a relaxing environment. It was officially supported by Heineken after they became sponsors of the Dutch Olympic Committee and after van den Wall Bake approached them.[3] In the 1996 Summer Olympics in Atlanta, United States, Holland Heineken House was based in a hotel and it became a tradition for Dutch Olympic medal winners to return to Holland Heineken House shortly afterwards to celebrate.[2] Originally, entry to Holland Heineken House would be via password of the Dutch language words of "Scheveningen" or "kwartje".[4]

During the 2012 Summer Olympics in London, United Kingdom, the

Editions

External links