Timeline of Features
On 15 April 2014, Hike introduced unlimited free SMS via a service called Hike Offline, through credits earned by users from regular chatting, as connectivity is still a major issue in many parts of India.[22] In an attempt to appeal to its younger users, Hike introduced features that find resonance with the local market, such as Last Seen Privacy and localized sticker packs. It also introduced a two-way chat theme, allowing users to change the chat background for themselves and for their friends simultaneously.[23] The app also started showing live Cricket scores in collaboration with Cricbuzz,[24] as well as news, casual games, and social media feeds.[25] Hike also added a file transfer service, allowing files less than 100MB of all formats, with a view on further increasing the size limit to 1 GB.[26]
With the launch of version 2.9.2.0 in January 2015, Hike implemented support for sending uncompressed images and a "quick upload" feature optimized for 2G speed.[27] Later that month, Hike introduced a voice calling feature for its users.[28] In September 2015, Hike launched free group call support with up to 100 people in a simultaneous conference call environment.[29] In November 2016, Hike announced the launch of a feature called Stories that allows people to share real-life moments using fun live filters which automatically get deleted after 48 hours, and a new camera design with localized filters.[30] Hike 4.0 launched on 26 August 2015 with the tagline '' 'Got a Gang? Get on Hike'''.[31] Hike 4.0 was an optimization-focused update, increasing the performance of the app on poor networks. It supported photo filters, doodles, and bite-sized news updates in under 100 characters.[32] Hike launched News Feed with Hindi language support on 29 September 2015 to cater for the needs of the non-English population.
Hike launched a microapp feature which was live for two days on 8 May 2016, as a Mother's Day special in which users could add images, quotes or messages as a token of love with customized e-cards and stickers on their timeline not only on Hike, but also on other platforms.[36] On 26 October 2016, Hike Messenger rolled out the beta version of a video calling feature ahead of WhatsApp starting with the Android users which also lets recipients preview a video call before deciding to take it and is optimized to even work under 2G conditions.[37] On 24 December 2016, Hike rolled out a short 20-second Video Stories feature that can be directly shared with friends or posted on a public timeline with different filters in collaboration with content creators with the same 48-hour time limit before being automatically deleted.[38] The Stories feature continues to receive constant future updates to include and enable content, public story option, private user messaging and geo-tagging.[39]
In September 2017, Hike launched personalized sticker packs with 20,000+ graphical stickers for over 500 colleges that covered around 1,000 colleges by December 2018[40] across India which can be used across different geographies, and are highly customized for users with availability in 40+ local languages that support automatic sticker suggestions where the application suggests the best reply for any sticker message and also allows users to "nudge", a feature used to ping the receiver.[41] Hike started supporting user comments on friend's posts, added a specific message reply function, a redesigned camera interface to support front flash and user mentions with the help of the @ symbol.[42] In December, 2017, Hike launched group voting, bill splitting, checklists and event reminders for group chat that supports up to 1,000 users both on iOS and Android platform.[43] Hike launched another feature called Hike Land, which is a virtual world with beta trial to start from March 2020, that will use Hike Moji where online users with their digital avatar can hang out with other users and will be built inside the Hike Sticker Chat application. It is mainly targeted but not restricted towards 16 to 21 years age group of people.[44]
Hike Direct
The Hike Direct feature is based on the technology known as WiFi Direct, which initially was also called WiFi P2P[46] and got introduced to users by October 2015, which enables sharing of files such as music, apps, videos without a live internet connection within a 100-meter radius by creating a wireless network between two or more devices with a transfer speed of 100MB per minute. For privacy and security reasons, Hike didn't show the recipient's location or proximity and works only when two users are connected in the same room by adding one another into the contact list.[47]
Hike Wallet
In June 2017, Hike announced the launch of version 5.0 with multiple new features like User Chat Themes, Night Mode and Magic Selfie. along with a built-in Wallet partnered with Yes Bank. This feature was first rolled out to Android users followed by iOS users at a later stage.[48]
Hike Direct
The Hike Direct feature is based on the technology known as WiFi Direct, which initially was also called WiFi P2P[46] and got introduced to users by October 2015, which enables sharing of files such as music, apps, videos without a live internet connection within a 100-meter radius by creating a wireless network between two or more devices with a transfer speed of 100MB per minute. For privacy and security reasons, Hike didn't show the recipient's location or proximity and works only when two users are connected in the same room by adding one another into the contact list.[47]
Hike Wallet
In June 2017, Hike announced the launch of version 5.0 with multiple new features like User Chat Themes, Night Mode and Magic Selfie. along with a built-in Wallet partnered with Yes Bank. This feature was first rolled out to Android users followed by iOS users at a later stage.[48]
Hike collaborated with Airtel Payment Bank to power its digital payment wallet by November 2017 where Hike users have access to Airtel Payments Bank's merchant & utility payment services and know your customer (KYC) infrastructure with 5 million transactions happening from services like recharge and P2P.[49] Hike formed a partnership with Ola Cabs to bring a taxi and auto-rickshaw booking facility from 14 February 2018. With Hike Wallet facility users could now book bus tickets with 3,000 operators and also pay bills for electricity, cooking gas, DTH and landline with 60 operators.[50]
Support of
Hike ID
In January 2018, Hike announced the launch of 'Hike ID' to enhance its user privacy features. Hike ID is a unique custom username that removes the need for sharing phone numbers to chat with someone. Users can also search for each other using their Hike IDs.[52] Hike ID has been integrated across all Hike-based services for facilitating easy discovery of people or groups.[53]
In a survey done by the Hike team out of a million active users, 69 percent confirmed that they like to talk to others without sharing their own phone number and over 72 percent said that they like to skip the step of saving phone numbers before talking to others. This is what prompted the developers to come up with Hike ID as the solution which makes it easier as well as secure for users to chat without having to share or save phone numbers.[54]
Hike Web
In August 2019, it launched the Web App beta version of Hike Sticker Chat which enable its users to chat over their personal computers. The company also worked on a feature to allow sharing of stickers across all messaging platforms.[55] Hike Web was created ensuring a seamless experience for users with a strong focus on privacy and security keeping that in mind Hike increased network security to AES-256 and TLS 1.2, which makes communication over a web client more secure than ever.[56]
Hike Moji
Hike Moji was a digital avatar of a user based on artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) generated imagery created by taking a selfie, for variety of localized Indianised expressions with 1000 customized options like more than 350 hairstyles, 20 different facial features, bindis, local clothing style, nose pins with local twist and mood.[57][58] The beta version 1.0 was rolled out on 15 November 2019 for both android and iOS.[59] It was officially released to a wider audience base on 19 February 2020.[60] With the stable release, it included 200 more customized options like 20 skin shades, over a million eyes colours, more than 400 accessories, dimples, freckles, cheek-lines and more.[61] Hike Moji generate stickers are on three language where English and Hindi act as default with one other optional
Privacy & Security
An article from 10 December 2012 published on German website Spiegel Online where app testers of MediaTest Digital found out while analyzing the data traffic of Hike version 1.0.5 for iOS that it transmits messages, phone numbers and unique device identification number (UDID) unencrypted and has full access to the phone address book. They called out that these deficiencies in Hike are even more undeniable than those made in the past in WhatsApp.[67]
Hike used SSL encryption for the exchange of media and text messages on Wi-Fi. In addition to a user choosing whom to share their last seen and profile pictures with, the app also supports an industry first hidden mode with a pattern lock feature for extended user privacy.[68][69] As of June 2019, all chats and calls are now being protected by 128-bit Advanced Encryption Standard, and messages stored locally on a device are auto backed-up to its cloud server with zero data consumption. It. The data stored on Hike servers is completely encrypted with an AES-128 algorithm.[70]
Hike Total
In January 2018, the company announced the launch of Total which is a customized version of Android that uses its own proprietary technology called UTTP,[71] which is based on Unstructured Supplementary Service Data (USSD) protocol that is supported by nearly all GSM phones that allowed users to access services on their mobile even in the offline mode or without internet. Hike teamed up with mobile carriers and OEMs for Total, with device makers bundling a tweaked version of Android that makes Hike the default text/call app.
The total was targeted at the next billion mobile-first customers. Users can access essential services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information even without an active internet connection with services taking less than 100 kb to 1 MB of size. Users can also buy data packs which are as low as ₹1 from within the operating system.[72]
Hike announced Intex Technologies, Karbonn Mobiles as device partners and BSNL
Hike Total
In January 2018, the company announced the launch of Total which is a customized version of Android that uses its own proprietary technology called UTTP,[71] which is based on Unstructured Supplementary Service Data (USSD) protocol that is supported by nearly all GSM phones that allowed users to access services on their mobile even in the offline mode or without internet. Hike teamed up with mobile carriers and OEMs for Total, with device makers bundling a tweaked version of Android that makes Hike the default text/call app.
The total was targeted at the next billion mobile-first customers. Users can access essential services such as Messaging, News, Horoscope, Recharge, Wallet, Cricket Scores and Rail information even without an active internet connection with services taking less than 100 kb to 1 MB of size. Users can also buy data packs which are as low as ₹1 from within the operating system.[72]
Hike announced Intex Technologies, Karbonn Mobiles as device partners and BSNL, Aircel as telecom service providers. Hike announced the availability of the Total platform for 'Mera Pehla Smartphone' initiative launched by Airtel India.
