Innovation
Henri Lloyd pioneered the use of new technologies and fabrics such as Bri-Nylon (a nylon fabric that didn't fade - remaining bright) in its early clothing lines.[3] Among its innovations were the first non-corrosive zipper made of nylon, the introduction of Velcro closures in waterproof garments, the hand taping of seams as an alternative to varnishing, and the incorporation of Gore-Tex waterproofing.
The use of Gore-Tex alone went through over 22,000 hours of round the world testing at sea before it was first sold to customers in Henri Lloyd high performance breathable foul weather gear 1994. In 2001 the company's TP3 Reflex Jacket and Hi-Fit Trouser won The DAME Design Award at the Marine Equipment Trade Show in Amsterdam.[4]
Pioneers
A Henri Lloyd Consort Jacket was worn by Sir Francis Chichester when he became the first person to sail single-handed around the world by the clipper route, and the fastest circumnavigator, in nine months and one day overall in 1966–67.[5]
Henri Lloyd oilskins were worn by Sir Robin Knox-Johnston when he became the first man to perform a single-handed non-stop circumnavigation of the globe in 1969.[6]
Sir Ranulph Fiennes and his crew wore Henri Lloyd foul weather gear on their Transglobe Expedition.[7]
Chay Blyth and Naomi Jones both wore Henri Lloyd sailing clothing for their circumnavigations.[8]
Corporate partnership
In 2009, Henri Lloyd became the "Official Supplier of Clothing and Footwear Technology" of the Brawn GP Formula One Team as part of a commercial partnership.[3]
Henri Lloyd have sponsored Sir Ben Ainslie since 1996 and were his first commercial sponsor.[9] It has also supported Shirley Robertson. It has been the technical clothing supplier for the Clipper Round the World Yacht Race since 2002 and for Land Rover BAR’s 2017 America’s Cup bid. The sailing kit was developed in close collaboration with the Land Rover BAR team and featured a neoprene wetsuit long john and top.[10]
In 2017 the brand announced a 3-year sponsorship deal with the FAST40+ Class, providing bespoke sailing kit for the crew and a perpetual trophy for the FAST40+ Race Circuit.[11]
Henri Lloyd were one of the sponsors of Cowes Classics Week 2017, which includes a Henri Lloyd race day and trophy.
Fashion
Henri Lloyd first became known for fashion in 1984 when the Milan Scooter Society or ‘Paninaro' scene adopted the Henri Lloyd Consort Jacket as part of their uniform along with Levi 501 jeans and Timberland boots.[16][17] Additionally, the brand was profoundly popular within the Madchester scene.
The mid-1990s saw the launch of Henri Lloyd Black Label, This Massimo Goggi designed collection linked Italian-inspired sportswear with technically innovative fabrics, helping the firm earn the Fashion Brand of the Year in the UK award in 1997.[18]
The Consort Jacket, first designed by Henri Strzelecki in 1965 has been redesigned for 2017 in a collection of 21 different editions.[19][17]
Change of Ownership
Facing severe financial difficulties in early 2018 Henri Lloyd reduced costs and divested assets. In March 2018 they sold the Henri Lloyd brand and trademarks to Aligro Group, a Swedish investment firm.[21]
On 8 June 2018 it was announced that the company had been put into administration.[22] Three days later it was announced that the company was purchased by Aligro Group. Altogether 128 jobs were lost, the company's Manchester office shuttered and the brand moved to be based in Sweden.
In September 2018 the firm announced a relaunch of all lines in 2019 with "25 styles for men and women. The products are adapted for one design sailing, keelboats and super yachts, with a focus on Northern European and Mediterranean sailors."[21]
In 2022 the brand was acquired by Monte Rosa Capital.[1][2]
