Heineken Srbija (Хајнекен Србија) is a Serbian brewery based in Zaječar. It is owned by the Dutch brewing company Heineken International.
History
The Dutch brewing company Heineken International entered the Serbian market in July 2007. Soon after entering the market, it purchased several breweries in Serbia and became one of the largest companies in the Serbian brewing market.
In December 2007, Heineken bought the Serbian brewery Rodić MB for an undisclosed amount.[4] At the time, Rodić MB with 282 employees had a total equity of 145 million euros and annual revenues of 18.5 million euros.[4] With the purchase, Heineken became the third-largest brewing company in Serbia, behind Apatin Brewery and Carlsberg Srbija.[4] After the acquisition, the company changed its name to "Heineken's Braurei MB".