Gufram

Gufram is an Italian furniture manufacturer known for avant-garde, conceptual, witty, and Pop-art influenced designs; the unconventional use of industrial materials; collaborations with well known architects and designers; and the contribution its products made to the aesthetics of the 1960s Radical period of Italian design.

History

Gufram was founded in 1966 by furniture manufacturer Gugliermetto Fratelli Mobile (Grosso, Turin) as a brand and creative lab for the company to experiment with modern furniture production.[1][2]

Influenced by the early 1960s' avant-garde artistic culture in Turin and the radical architectural experimentation of the period, the Gugliermetto brothers began to explore new forms and new materials to use in the production of design projects. Adapting materials such as polyurethane foam, which was widely used as a packing insulant in the transportation industry, allowed Gufram to manufacture entirely new and radical furniture typologies.

At the initiative of creative director Giuseppe Raimondi (designer), who joined the company in 1966,[4]

Products

The Gufram catalogue consists of a number of designs, some of which are limited edition pieces (Multipli). The main products are:

Alvar (1966), chaise-longue by Giuseppe Raimondi

Attica (1972), by Studio 65 (collection of the Metropolitan Museum of Art of New York) (in production)[26]

BiancoCactus (2007), coat stand by Guido Drocco and Franco Mello (in production)

Bocca (1970), sofa by Studio 65 inspired by the portrait of Mae West painted by Salvador Dalí (in production)[27]

Cactus (1972), coat stand by Guido Drocco and Franco Mello (collection of the Smithsonian Cooper-Hewitt, National Design Museum in New York)[28]

Capitello (1972), by Studio 65 (collection of the Metropolitan Museum of Art of New York) (in production)[26]

Dejeuner Sur L'Arbre (2004), table by Gianni Arnaudo (in production)

Dark Lady and Pink Lady (2008), sofa by Studio 65 (in production)

Detecma (1968), armchair by Tullio Regge (collection of Triennale Design Museum in Milan)[29]

Massolo (1974), table by Piero Gilardi (in production)

Margherita (1967), table and chair by Giuseppe Raimondi and Ugo Nespolo

Metacactus (2012), coat stand by Guido Drocco and Franco Mello (in production)

Pavèpiuma (1967), carpet by Piero Gilardi

Pratone (1971), seat by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso (part of the 100 Masterpiece of Design in the Collection of Vitra Design Museum) (in production)[30][31]

Puffo (1970), seat by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso (in production)

Punch a Wall (2017), punching bag by Studio Job (originally a limited edition, subsequently in production since 2024)[32][22]

RossoCactus and NeroCactus (2010), coat stand Guido Drocco and Franco Mello (in production)

Roxanne (2017), armchair by Michael Young (in production)[33][34]

Rumble (1967), divan by Gianni Pettena (later produced by Poltronova)[35]

Sassi (1968), seating system by Piero Gilardi (collection of the Metropolitan Museum of Art and the Museum of Modern Art in New York)[36][37]

Siedi-tee (2004), seat by Laura Fubini, Francesco Mansueto, Marco Verrando (in production)

Torneraj (1968), armchair by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso (collection of the Museum of Modern Art in New York)[38]

type	Privately held company
industry	Designer furniture
founded	1966
founder	Fratelli Gugliermetto
location city	Barolo, (Cuneo)
location country	Italy
location	Via XXV Aprile 22, 12060
parent	Italian Radical Design Group
homepage	https://gufram.it/en/

History

Products

See also

External links

References