Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007, the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later, its sales had increased by 49%.[3]
The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.