GEPP (2011–present)
An agreement was reached in 2011 with the Organización GEUSA (renamed "Cultiba" in 2012), the owner of GEUSA, and the Venezuelan company Empresas Polar, to merge the three companies, The Pepsi Bottling Group México, Gatorade México, and GEUSA, to form the new entity called GEPP (Grupo Embotelladoras PepsiCo). GEPP would produce and distribute the brands Pepsi, Gatorade, 7 Up, Lipton, Mirinda, Squirt, Santorini, Electropura, e-Pura and Be Light.[4][5][6] The merger took place that same year and formed the second largest bottler in Mexico.[7][8]
In 2012, GEPP reached its first agreement with another company, Grupo Jumex, to create the Jumex Fresh beverage, which would be produced and sold under the GEPP brand and with permits from Jumex.[4]
On April 4, 2017, Polmex Holdings acquired 11% of GEPP's shares to Controladora de Negocios Geusa, subsidiary of Cultiba, increased its stake to 40%.[9]
In 2018, the returnable glass bottle was launched.[4] On June 11, 2018, the closure of GEPP's operations and plant in the Mexican city of Ciudad Altamirano, Guerrero, was announced due to a 19% increase in homicides.[10] On December 27, 2018, an agreement was signed for the acquisition of plastics manufacturing machinery to the Italian plastics machinery company AMUT for the production of flexible packaging and will produce shrink films to wrap grouped beverages in their different brands, with a net width of 2,400 mm and a capacity of 800 kg/hr at 50 μ thickness.[11][12]
On December 20, 2019, an agreement was discussed with the Mexican dairy company Alpura for the distribution of Alpura brand milk and products, which was confirmed on February 20, 2020.[13][4][14]
On April 7, 2022, a partnership was announced with the American multinational company Honeywell.[15]
