Green Label was an online magazine, a partnership between Mountain Dew and Complex Media, producing sponsored content covering action sports, music, art and style.[1] The site replaces several websites and a YouTube channel overseen by PepsiCo since 2007. The initiative originated in 2013.[2] It became defunct in 2018.
Green Label Art
Mountain Dew's Green Label promotion originated in 2007, when a line of limited edition aluminum bottles was put into production, featuring artwork from a range of tattoo artists and other artists.[3] This initial series marked the first use of the term Green Label Art to describe the use of artistic works on Mountain Dew packaging.[4] In June 2010, a contest entitled "Green Label Art: Shop Series" was announced,[5]