History
Graze was launched in 2008 by seven friends brought together by Graham Bosher, the co-founder of LOVEFiLM, and backed by several key LOVEFiLM people.[9][10] The company began delivering snacks including nuts, small puddings, and porridge across the United Kingdom.[11] In November 2012, The Carlyle Group purchased the majority stake of Graze.[12][13]
Graze opened a distribution center in New Jersey in January 2013 to begin beta trials in the United States.[7][14][13] Graze officially expanded into the United States by late 2013 and has offices in Jersey City, New Jersey and Manhattan, New York.[15][16] By the end of 2014, Graze had generated £68 million in revenue.[17] In February 2017, Graze reported £75.8 million in revenue for the year.[18] As of September 2017, Graze was available in 7,500 stores across the United States.[19]
Graze announced the launch of a line of snack products to UK retailers including Sainsbury's, Boots UK, and WHSmith in July 2015.[20]
In 2015, Graze was listed as a member of the Sunday Times Fast Track 100,[21] the list of Britain's top 100 fastest growing companies.
In 2016, Graze launched an online shop[22] for one-off purchases, outside the snack subscription model, and began selling a range of their snacks in Walgreens stores across the US.[23]
In February 2019, Graze was acquired by Unilever for an undisclosed sum.[24]
In August 2019, Graze subscribers in the US were notified that delivery on their subscriptions would end in September. As of September 2019, the Graze website store showed no products available for sale and no pending orders and by December 2019 it had reverted to a UK only website. The company has made no public announcement of why they have ceased business operations in the US.
In early 2024 they stopped their classic subscription box which fits through the letterbox and launched the new monthly subscription box in April 2024,[25] containing 8 snacks but no longer tailored to individual preferences. However, the new boxes were stopped after 3 months and the company no longer offers a subscription service.[26]
