Criticism
In 2005 an article by The Ecologist magazine noted that Good Energy had not invested directly in constructing new renewable capacity, instead purchasing electricity from third parties: "The reality is that switching to Good Energy has made absolutely no immediate difference to the source of electrons that powered my kettle. My electricity, like everyone else's connected to the UK's national grid, still comes mainly from whatever the closest power station is [...] So what is happening? When a company offers you a '100 per cent green' tariff what it is actually saying is that for every unit of electricity you use it will provide the national grid with the same amount but from a renewable source."[41]
Since then, however, Good Energy upgraded Delabole wind farm, replacing its turbines and increasing its output[42][31] and seven other generating sites. It also provides support to over 800 independent generators in the UK.[43]
Good Energy validates its claim of supplying 100% renewably generated electricity through the Renewable Energy Guarantee of Origin scheme.[44][45] It also stated that on its main tariff it retires Renewables Obligation Certificates (ROCs) at an equivalent economic value of 5% above statutory compliance levels that apply to all electricity suppliers.
In 2009 Dale Vince, chief executive of rival company Ecotricity, accused Good Energy of deliberately misleading customers over Renewables Obligation Certificates retirement and called on the National Consumer Council to amend or retract its report.[46] However, Good Energy issued an open letter as a rebuttal, indicating the issue was a fair accounting matter: the company retired additional "ROC financial equivalents" rather than undiscounted ROCs,[47] which was perhaps not well communicated to customers.[48]
In May 2012, Good Energy received criticism for using G4S Utility Services as their meter-reading contractor.[49] Good Energy responded that the relationship was the result of their original contractor Accuread being acquired by G4S in 2008. Due to ethical considerations, Good Energy discontinued their contract with G4S Utility Services and in April 2013 appointed an independent company, Lowri Beck which is part of Calisen plc, as their exclusive contractor to provide meter reading services.[50]
In early 2017, the animal rights group Viva! raised concerns about living conditions for pigs at a farm in Somerset which supplied slurry to a nearby anaerobic digester operated by Wyke Farms, from which Good Energy bought some electricity.[51] The pig farm was reported to have closed in March 2018.[52]
In July 2017 it was alleged that there were "concerning" transactions involving Good Energy and the CEO’s husband, and a "lack of corporate governance".[53][54]