Golden Wonder is a British company that manufactures snack foods, most notably crisps. These include Ringos, Golden Wonder and Transform-A-Snack. Since 2006, it has been a wholly owned subsidiary of the Northern Irish company Tayto, purchased from administration.
Founded in 1947, by the 1960s Golden Wonder was the most popular crisp brand in Britain, overtaking Smiths.[1] They were overtaken by Walkers who are now the No.1 crisp brand in the UK.[1]
History
The company was founded in 1947 by William Alexander, who owned a bakery in Stockbridge, Edinburgh. He started making crisps in order to use spare capacity in the deep-fat fryers which he normally used to make doughnuts. The company was named after the Golden Wonder potato, which Alexander believed to be the best for making crisps.[2]