Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.[1]
History
At the 1904 World's Fair, the Quaker Oats Company made a candy-coated puffed cereal, a wheat-based product similar to Cracker Jack's candy-coated popcorn. The product concept was re-introduced unsuccessfully in 1939 by another business as Ranger Joe, the first pre-sweetened, candy-coated breakfast cereal. Post Foods introduced their own version in 1948. The Post version was originally called "Happy Jax", and was renamed to "Sugar Crisp" the next year.
Sugar Crisp debuted with what The Oxford Companion to Sugar and Sweets would later call "an astonishing sugar content of 51 percent" (in weight), which remained the second highest in the US market when competitor Kellogg's introduced its Sugar Smacks (later renamed Honey Smacks) in the early 1950s which consisted of 55% sugar.[2]