Original programming
The service has already announced that it intends to invest in projects focused solely on the digital platform, with exclusive content. The first sample was the release of a special of the telenovela Totalmente Demais in 2015 and a spin-off of it in 2016.[7]
Since 2017, to promote the reality television show Big Brother Brasil, Globoplay streams—in conjunction with the website GShow—the program #RedeBBB and the following year, after the ending of the 18th season, the special BBB18: Fogo no Parquinho.
In August 2018, it was announced that Globoplay would distribute original content series commissioned by TV Globo exclusively for the service.[8] The first slate of series released that year under the "Globoplay Originals" banner included Além da Ilha, Assédio and Ilha de Ferro.[9][10]
In August 2020, Globo made Premiere available through an exclusive deal (no cable TV needed). In September, announced that all Globosat (now, Canais Globo) channels would become available on the platform even for those without a cable TV deal. The exclusive package guarantees access to all Globoplay and Canais Globo content with the option the buy add-ons like Premiere, Combate and Telecine.
In November, closed an exclusive deal with The Walt Disney Company, creating an exclusive deal with Disney+. The package guarantees access to all Globoplay and Disney+ content.[11]
Exclusive television distribution
Globoplay has bought exclusive and non-exclusive distribution rights to stream international shows in Brazil.[12] The ABC medical drama television series The Good Doctor was released on 22 August 2018, as the first international exclusive show of the service.[13]
Classic programming from TV Globo
Telenovelas broadcast by TV Globo after 2009 were already available on the service, including those rerunned in the Vale a Pena Ver de Novo programming block. In May 2020, Globoplay launched a project to rescue classic programming from TV Globo's library, with the inclusion of soap operas, miniseries and seasons of Malhação prior to 2010. Since then, every two weeks, a new title has been released for streaming.[14]
Channels
The platform makes its Canais Globo portfolio available, with simultaneous transmission—OTT—and on demand, integrating the former Canais Globosat platform, today Canais Globo. In 2022, it culminated in the integration of linear channels and on-demand content from the Rede Telecine, and Telecine's own streaming was deactivated, in the same year the partnership between Lionsgate Entertainment was announced, providing a quality experience and with more than 1,200 titles.
Available channels are: TV Globo, Multishow, GloboNews, SporTV, SporTV2, SporTV3, SporTV4, GNT, Viva, Gloob, Gloobinho, Megapix, Universal+, Canal Brasil, Canal Off, Bis, Modo Viagem, Canal Futura, CBN National, CBN SP, CBN RJ, Telecine, Premiere and Combate.