Gevalia is a coffee brand originating from Gävle, Sweden. Founded in 1853, it has grown to become the largest coffee roastery in Scandinavia. The brand name "Gevalia" is derived from the Latin name for Gävle.
A mainstream supermarket brand in Northern Europe, Gevalia is marketed in the United States as a premium brand, where it is styled 'gëvalia '. Today, Gevalia is owned by different entities in different markets: Kraft Heinz in North America and JDE Peet's in the rest of the world.[1]
Gevalia history
In Sweden and Europe
Located in Gävle, Sweden (Gevalia in Latin), Gevalia was introduced in 1853 in Sweden by the trading company Victor Theodor Engwall & Co KB. The first CEO was Victor Theodor Engwall. Ernst Victor Engwall succeeded his father as CEO of the company from 1882 to 1915.