Continental Tire the Americas, LLC, d.b.a. General Tire, is an American manufacturer of tires for motor vehicles, and semi trucks. Founded in 1915 in Akron, Ohio, by William Francis O'Neil, Winfred E. Fouse, Charles J. Jahant, Robert Iredell, and H.B. Pushee as The General Tire & Rubber Company using funding from Michael O'Neil, William Francis O'Neils' father, who owned Akron's O'Neil's Department Store. The company later diversified by 1984 into a conglomerate (GenCorp, Inc.) with holdings in tire manufacturing (General Tire, Inc.), rubber compounds (DiversiTech General), rocketry and aeronautics (Aerojet), and broadcasting (RKO General).
The company's tire division was sold to Germany's Continental AG in 1987, becoming Continental General Tire Corp. before its re–incorporation again to its current name. The compounds division was spun off & became OMNOVA Solutions Inc. The rocketry and aeronautics business was kept and expanded, and after a couple company name changes, the parent company eventually became Aerojet Rocketdyne Holdings, Inc.
History
Early–to–mid–20th century
Tire division
William Francis O'Neil owned a Firestone Tire and Rubber Company franchise in Kansas City, Missouri. He started a small manufacturing facility for tire repair products, and called it The Western Rubber & Supply Company initially, then The Western Tire & Rubber Company.[2] As Firestone grew, it sold additional franchises, reducing the territories of its earlier franchisees. Dissatisfied, O'Neil decided to compete with Firestone instead, using the expertise he had gained with Western Tire and Rubber. He went into partnership with four other men, using funding gained from his father, and formed The General Tire & Rubber Company on September 29, 1915 using $200,000 USD in capital borrowed from the store. O'Neil & his associates hired away some Firestone managers.[3]
Initially, they focused on repair materials, as with Western Tire & Rubber Company, but in 1916 they expanded into tire manufacturing, focusing on high–end products.
[3] Early products included:[3][4]
Despite the difficult business climate of World War I, in 1917, O'Neil established a dealership network and began an advertising campaign. By 1930, the company had 14 retail stores and about 1.8% of the tire market. During the depression, as competitors failed, The General Tire & Rubber Company bought out Yale Tire and Rubber Company, and India Tire and Rubber Company. By 1933, it had increased market share to 2.7%. This was a relatively large number, considering that the company limited its product line.[3]
In the post–war years, The General Tire & Rubber Company gradually ceased to be exclusively a tire manufacturer and marketer. It entered the entertainment business, followed by tennis ball, wrought iron, and soft drink production, as well as chemicals and plastics manufacturing; in the early 1980s General Tire even began motion picture and video production.
- General Jumbo, a premium replacement tire for Ford Model Ts.
- Low–pressure General Balloon Jumbo tire.
- Dual 90 tires.
Conglomeration
Radio, television, and film division
Because the Depression was particularly hard on manufacturing, The General Tire & Rubber Company bought several Ohio radio stations on which it advertised. In 1943, it diversified the core business strategy, purchasing the Yankee Network and the radio stations it owned from Boston's Shepard Stores, Inc. Thomas F. O'Neil, son of the founder William F. O'Neil, served as New York Yankees chairman with Shepard's John Shepard III serving as president.
The company continued its move into broadcasting by acquiring the Don Lee Broadcasting System, a well–respected regional radio network on the West Coast, in 1950. Among other stations, it added KHJ-AM–FM in Los Angeles, California, and KFRC-AM-FM in San Francisco, California, to its stable from the New York Yankees acquisition. In 1952, it bought WOR/WOR-FM/WOR-TV in New York City and merged its broadcasting interests into a new division, General Teleradio (purchased from R. H. Macy & Company alongside WOR & Bamberger Broadcasting; named as a result of The General Tire & Rubber Company's increased investment in WOR). RKO/General also added Canadian 50,000 watt power house CKLW in Windsor to the family. The "Big 8" was No. 1 in the Detroit
Re–incorporation and sale to Continental AG
General Tire's restructuring plan went forward; General Tire and its industrial products, and chemicals, and plastics divisions, along with Aerojet General and RKO General, Inc., became subsidiaries of the holding company GenCorp, Inc. in 1984.
In 1987, GenCorp, Inc. underwent large–scale restructuring, in part to ward off a hostile takeover attempt by General Acquisition, Inc.
GenCorp, Inc. sold its flagship tire division General Tire to German tire manufacturer Continental AG in 1987. General Tire still exists today as part of Continental Tire of North America.[5]
Sponsorships
General Tire is a sponsor of the following:
- Major League Fishing – Official Partner of Major League Fishing.[6]
- ARCA Menards Series – Official tire supplier of the ARCA Menards Series.
- NASCAR Canada Series – Official tire supplier the NASCAR Canada Series.
- Jeep Jamboree USA – Official Partner of Jeep Jamboree USA.
External links
References
- Western Trucking and Motor Transportation Motor Transportation, inc., 1950^
- History of General Tire, Inc. – FundingUniverse www.fundinguniverse.com^
- Edward Jones. The Aerojet 'General'