The Geely Borui is a large family car/mid-size car (D-segment in Europe) produced by the Chinese automaker Geely Auto since April 2015.
History
At the 2011 Shanghai Motor Show, Volvo unveiled the Concept Universe. However, that concept was cancelled after Peter Horbury left Volvo as he joined Geely as vice president of design in 2012.[3] The Geely KC concept was unveiled in April 2013 at the Shanghai Auto Show; the designers already started off the project 2 years ago in 2011. The design of the Borui is based on the KC Concept unveiled at the 2013 Shanghai Auto Show; Peter took the idea of the ripple intake grille and the fastback style from the Concept Universe for the KC Concept.[4] During the 2018 Beijing Auto Show, the facelifted Geely Borui was revealed with the sportier Geely Borui GE model.
Development
In mid-2014, the KC concept was confirmed for production as the GC9; the model was later renamed Borui.