Denali is a nameplate used by GMC for its highest trim level on its vehicles. Vehicles with the Denali trim option carry list prices up to 41% higher than the base models.
The Denali nameplate is often used as an insignia and as a premium alternative to General Motors' luxury brand, Cadillac. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars. In 2013 it sold more than 75,558 units of the Denali brand, which accounted for 20% of GMC's sales, making it one of GM's most successful sub-brands.
History
The Denali nameplate started as the top-of-the-line version of the GMC Yukon for the 1999 model year. It was also GM's first attempt to go after sales from the new-for-1998 Lincoln Navigator. General Motors decided to give Cadillac its own luxury SUV so the Denali's exterior was shared with the 1999 Cadillac Escalade