Fujiya Co. Ltd. (株式会社不二家) (tyo: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[2]
Fujiya is credited with introducing the Christmas cake to Japan.[3]
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.[4]
Mascot
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips.[2] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[5]