Fruitas Holdings, Inc. is a food company in the Philippines which maintains several food and beverage kiosk chains including its flagship brand, Fruitas. It is publicly listed on the Philippine Stock Exchange.[3]
History
Fruitas Holdings, Inc. traces its history to the Lush Enterprises Corporation which was incorporated in 2000.[4] The company opened the first outlet of its flagship fruit juice and shake brand, Fruitas Fresh from Babot's Farm at SM City Manila in 2002.[5] It was started by businessman Lester Yu who previously made a failed venture in the pearl shake business through Lush Coolers.[6]
In 2004, Lush Enterprises introduced Juice Avenue.