Fruit Roll-Ups is a fruit-flavored snack brand first sold in grocery stores in 1979 by General Mills under its Fruit Corners label, A subsidiary of Betty Crocker. [1]
The product is a flat, corn-syrup-based, fruit-flavored sheet rolled into a tube and laid on cellophane to keep it from sticking to itself.
Today, Fruit Roll-Ups remain manufactured by General Mills and distributed under the Betty Crocker brand in the United States and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies.
History
General Mills' research for the product began in 1975.[2]
Joray Fruit Rolls are a round, fruit leather product from New York that predates Fruit Roll-Ups. Fruit Roll-Ups have a more rubbery texture than the natural rolls and though were originally round in shape, they are now shaped like a parallelogram.