Freia is a Norwegian chocolate brand. The brand is known for Freia Melkesjokolade and Kvikk Lunsj, as well as for other candy and dessert products.[1] The company was acquired by Mondelez International in 1993.
History
Freia was founded by Olaf Larsen (1867–1920) and Fredrik Wilhelm Hjorth Christensen (1851–) in 1889. Larsen had been experimenting with chocolate for some time and Christensen arranged supplies with cocoa suppliers and paid for machines and the required facilities.
A few years later in 1892, the operation was bought by aspiring entrepreneur and businessman Johan Throne Holst (1868–1946). In his first six years, he grew the enterprise from 7 to 60 employees, and incorporated Freia as a public company in 1898. [2] Holst realized that there was a potential market for edible milk chocolate